Google URL Shortener Transitioning to Firebase Dynamic Links

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google url shortener

In 2009, Google launched the Google URL Shortener to help people measure online traffic and to share links easily. Many popular URL shortening services have appeared after then. The way people find content on the internet has also changed drastically, from primarily desktop web pages to apps, mobile devices, home assistants, and more.

Software Engineer of Firebase Michael Hermanto told  “they are stopping support for the goo.gl over the forthcoming weeks and cut out it with Firebase Dynamic Links (FDL)”, which is going to start on April 13, 2018, for the consumer.

FDL’s (Firebase Dynamic Link) are smart URLs which allow people to send active and potential users to any location within an iOS, Android or web app. He also said that the firebase team is very excited to grow and improve the product going forward

For Consumers

From April 13, 2018, the unidentified users and those users who have not created short links before will not be able to create short links via the goo.gl console. Those who want to create new short links can create using Firebase Dynamic links or Bit.ly and Ow.ly can be used as alternative according to Michael Hermanto.

The question is that what if you already using goo.gl short links. At that situation, users can continue to use all the features of the goo.gl console for one year until March 30, 2019.

After then the company will discontinue the console. The users can manage their shorts links and analytics through the goo.gl console during the period. After that time period, all links will still continue to redirect to the intended destination.  All the existing shorts links will not be migrated to the Firebase console automatically. However, users will be able to export their link information from the goo.gl console.

For Developers

For developers, the company recommends FDL APIs to create short links only for those project which have accessed URL Shortener APIs before May 30, 2018. Because of the automatic detecting features of the FDL short links, they recommend FDL APIs.

FDL detect the user’s platform and send the user to either the web or your app automatically. If you are already using URL Shortener APIs then you can continue to use them for the one year time period and that is until March 30, 2019, then the company will discontinue the APIs.

As it is for customers all links will still continue to redirect to the intended destination after March 30, 2019. All the existing shorts links will not be migrated to the Firebase console automatically, however, users will be able to export their link information from the goo.gl console.

Michael Hermanto told that they feel proud to have built such tool and they are very excited about the other possibilities of the company towards future.

Let’s hope for the best.

Source: Google Developers Blog

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